Selling your Calgary home with 2% Realty raises important questions. This 2% Realty FAQ answers the 20 most common seller questions about commission, service, MLS® exposure, and buyer-agent cooperation. Our goal is to help you make an informed decision with clear, transparent answers.
2% Realty FAQ: The Basics
What is 2% Realty?
2% Realty is a full-service real estate brokerage offering professional representation at a lower commission. Licensed members of the Calgary Real Estate Board, 2% Realty agents provide the same services as traditional realtors—MLS® listings, professional marketing, pricing strategy, negotiation, and paperwork—while using a more cost-effective commission model. Learn how 2% Realty works in Calgary.
How much does 2% Realty charge in Calgary?
2% Realty typically charges a 2% total commission, often split as 1% to the listing brokerage and 1% to the buyer’s brokerage. Traditional brokerages commonly use a 7% model (approximately 3.5% listing, 3.5% buyer agent). On a $700,000 home, traditional fees may total around $49,000, while 2% Realty fees may total around $14,000—a potential savings of approximately $35,000. All real estate fees are negotiable.
How much can I save with 2% Realty in Calgary?
Potential savings depend on your home’s sale price and the agreed fee structure. Here are three examples:
- $600,000 home: Traditional commission ~$42,000, 2% Realty ~$12,000 → May save ~$30,000
- $800,000 home: Traditional commission ~$56,000, 2% Realty ~$16,000 → May save ~$40,000
- $1,000,000 home: Traditional commission ~$70,000, 2% Realty ~$20,000 → May save ~$50,000
These are estimates based on typical commission structures. Your actual savings may vary depending on the agreed fee structure.
Full-Service Offering
Is 2% Realty full service?
Yes. 2% Realty provides full-service real estate representation, including:
- Complete MLS® listing
- Professional photography and virtual tours
- Pricing strategy and comparative market analysis
- Professional marketing (social media, print, digital advertising)
- Expert negotiation
- Contract management and paperwork
- Staging advice
- Open houses (if desired)
- Experienced agent support throughout the process
What marketing do I get with 2% Realty?
2% Realty provides a comprehensive marketing package, including professional photography, virtual tours, full MLS® exposure, REALTOR.ca syndication, social media marketing, print and digital advertising, and open houses when appropriate. Your listing receives the same professional attention and exposure as traditional listings.
Does 2% Realty provide professional photography?
Yes. Professional photography and virtual tours are included as part of the full-service marketing package. High-quality visual presentation is essential for attracting buyers and maximizing sale price, and 2% Realty delivers the same professional standards as traditional brokerages.
Will my home be listed on MLS®?
Yes. Every 2% Realty listing receives full MLS® exposure, which means your home automatically appears on REALTOR.ca and all major real estate platforms. You receive the same visibility as traditional listings, ensuring maximum buyer reach.
Buyer-Agent Cooperation & Showings
Will other real estate agents show my home?
Absolutely. Over 90% of our listings are sold through cooperating brokerages. 2% Realty receives thousands of showing requests every year. Based on internal 2025 analysis of 26,451 MLS® transactions, 2% Realty sold homes faster and at a better price than the Calgary Real Estate Board average.
How does the commission split work?
The total commission is split between the listing brokerage and the buyer’s brokerage. With 2% Realty, a typical structure might be 1% to the listing side and 1% to the buyer’s agent. In a traditional model, this split might be 3.5% and 3.5%, for a total of 7%. Even if you negotiate a higher buyer-agent fee to attract more showings, sellers typically save significantly compared with traditional commission models.
Fees & Transparency
Are there hidden fees with 2% Realty?
No. 2% Realty uses a transparent commission structure with no hidden fees. GST applies to all REALTOR® fees in Alberta, just as it does with traditional brokerages. Optional services such as staging or repairs remain the seller’s choice and are not mandatory costs.
Can I negotiate the commission with 2% Realty?
All real estate fees in Calgary are negotiable. The commission structure is agreed upon in writing before your home is listed. The 2% Realty model already offers significant savings compared with traditional commission structures, but the final fee arrangement is always a mutual agreement between you and your agent.
Does GST apply to 2% Realty fees?
Yes. GST applies to all REALTOR® fees in Alberta, including 2% Realty. This is standard across the industry. Consult your accountant for tax advice specific to your situation.
Performance & Results
How fast do 2% Realty listings sell?
Based on internal 2025 analysis of 26,451 MLS® transactions, 2% Realty listings sold faster than the Calgary Real Estate Board average. The speed of sale depends on pricing, market conditions, property condition, and location—not commission structure. Professional pricing strategy and marketing drive results, and 2% Realty delivers both.
Contracts & Guarantees
How long is the listing contract with 2% Realty?
2% Realty offers flexible listing contract terms, typically shorter than traditional long-term agreements. The goal is to provide excellent service without locking sellers into lengthy commitments. Your agent will discuss contract length during the initial consultation.
Can I cancel my listing contract if I’m not happy?
2% Realty offers a 100% satisfaction guarantee with flexible cancellation policies. If you’re not satisfied with the service, you have options. Note that if you withdraw your listing early, a cancellation fee may apply depending on the terms agreed upon in your listing contract. Transparency is important, and your agent will explain all terms before you sign.
Comparisons
How is 2% Realty different from a traditional realtor?
2% Realty provides the same core services as traditional brokerages—full MLS® access, professional marketing, experienced agents, negotiation expertise, and complete paperwork support. The difference is the commission model. Traditional brokerages often use a higher commission structure, while 2% Realty uses a more cost-effective approach. Both models offer excellent service; the question is whether you prefer to spend more in commission or retain more equity from your sale. Compare 2% Realty with traditional realtors.
Is 2% Realty the same as For Sale By Owner (FSBO)?
No. For Sale By Owner may appeal to some sellers, but it requires more time, responsibility, and risk management. With FSBO, you have no licensed REALTOR® representation, no automatic MLS® access, and you assume all legal and marketing responsibilities. 2% Realty provides licensed REALTOR® representation, full MLS® exposure, professional marketing, negotiation expertise, and legal protection—while still offering significant commission savings compared with traditional brokerages.
Getting Started
How do I get started with 2% Realty?
Getting started is simple. Book your free home evaluation with a 2% Realty agent. You’ll receive a professional pricing analysis, a clear commission breakdown, and a detailed marketing plan. If you’re satisfied with the service and pricing structure, you’ll sign the listing agreement and your home will be listed on MLS®. There’s no obligation and no pressure.
What is the home evaluation process?
The home evaluation process begins with a free, no-obligation consultation. A 2% Realty agent will conduct a comparative market analysis, discuss your home’s strengths and selling points, provide a pricing strategy recommendation, explain the commission structure in detail, and outline the marketing plan. Get your free home evaluation to see how much you could save.
Need More Information?
Call us at 403.828.1120 or for more information about 2% Realty, explore additional resources here.