ABOUT 2% REALTY

2% Realty FAQ: Top Seller Questions Answered

2% Realty FAQ: Top Calgary seller questions answered

Erick Dillmann, Calgary REALTOR®
Written by Erick Dillmann 500+ Homes Sold   |   15+ Years Experience
Calgary Specialists
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Quick Answer

This 2% Realty FAQ answers the most common Calgary seller questions about commission, full-service representation, MLS® exposure, buyer-agent cooperation, no hidden fees, and how the lower-fee model works. 2% Realty is a full-service real estate brokerage with full MLS® exposure and commonly charges a total 2% commission, typically split as 1% for the listing side and 1% for the buyer or cooperating brokerage side, subject to the written agreement and any negotiated offer terms.

Selling your Calgary home with 2% Realty raises important questions. This 2% Realty FAQ answers common seller questions about commission, service, MLS® exposure, buyer-agent cooperation, savings, contracts, and how the process works.

Our goal is to help you make an informed decision with clear, transparent answers. If you want the full explanation first, start with How Does 2 Percent Realty Work in Calgary?

2% Realty FAQ: The Basics

What is 2% Realty?

2% Realty is a full-service real estate brokerage offering professional representation at a lower commission. Licensed members of the Calgary Real Estate Board, 2% Realty agents provide the core services sellers expect, including MLS® exposure, REALTOR.ca visibility, professional marketing, pricing strategy, negotiation support, paperwork guidance, and transaction coordination.

The difference is the commission model. 2% Realty uses a more efficient fee structure designed to help sellers keep more of their equity without giving up professional representation.

How much does 2% Realty charge in Calgary?

2% Realty commonly charges a total 2% commission, often explained as 1% for the listing side and 1% for the buyer or cooperating brokerage side. All fees must be confirmed in the written listing agreement, and any buyer-agent compensation request can be reviewed by the seller as part of the offer.

The traditional Calgary commission model is often described as 7% on the first $100,000 and 3% on the balance. On a $500,000 sale, that traditional-style example would be $19,000 before GST. A total 2% commission example on the same $500,000 sale would be $10,000 before GST, creating an estimated commission difference of about $9,000 before GST and any negotiated adjustments.

For a detailed breakdown, read 2 Percent Realty Fees and Commission Calgary.

How much can I save with 2% Realty in Calgary?

Potential savings depend on your home’s sale price, the agreed fee structure, buyer/cooperating brokerage compensation, GST, and any negotiated offer terms. Here are simple illustrative examples using a traditional-style 7% on the first $100,000 and 3% on the balance model compared with a total 2% commission model:

  • $500,000 home: Traditional-style example $19,000, 2% Realty example $10,000 → estimated difference $9,000 before GST
  • $700,000 home: Traditional-style example $25,000, 2% Realty example $14,000 → estimated difference $11,000 before GST
  • $1,000,000 home: Traditional-style example $34,000, 2% Realty example $20,000 → estimated difference $14,000 before GST

These are examples only. Your actual savings depend on the written agreement, final sale price, buyer/cooperating brokerage compensation, GST, and other selling costs. You can also use the Realtor Fees Calculator Calgary to estimate potential commission differences.

Full-Service Offering

Is 2% Realty full service?

Yes. 2% Realty provides full-service real estate representation. The lower commission reflects a more efficient business model, not a limited-service model.

Service can include:

  • Full MLS® exposure
  • REALTOR.ca visibility
  • Professional photography and listing presentation
  • Pricing strategy and comparative market analysis
  • Professional marketing support
  • Showing coordination
  • Buyer-agent cooperation
  • Offer review and negotiation support
  • Contract and paperwork guidance
  • Transaction coordination through closing

For more detail, read Is 2 Realty Full Service?

What marketing do I get with 2% Realty?

2% Realty Find Your Calgary Group takes care of the upfront marketing costs needed to properly present your home. Marketing can include professional listing presentation, MLS® exposure, REALTOR.ca visibility, photography, listing copy, online exposure, and practical marketing designed to help the home stand out.

The goal is not simply to list the home. The goal is to present it properly, expose it to qualified buyers, and support the seller through pricing, marketing, negotiation, and closing.

Does 2% Realty provide professional photography?

Yes. Professional listing presentation is part of the full-service selling process. High-quality visuals help create a stronger first impression online and support buyer interest.

Will my home be listed on MLS®?

Yes. 2% Realty listings receive full MLS® exposure. Your home can also appear on REALTOR.ca and other major real estate platforms through the normal MLS® listing process.

Buyer-Agent Cooperation and Showings

Will other real estate agents show my home?

Yes. 2% Realty listings receive full MLS® exposure and are available to cooperating brokerages. Over 90% of 2% Realty listings are sold through cooperating brokerages, and the company receives thousands of showing requests every year.

Based on internal 2025 analysis of 26,451 MLS® transactions, 2% Realty sold homes faster and at a better price than the Calgary Real Estate Board average. This supports the point that lower commission does not mean weaker market exposure.

For a dedicated explanation, see Do Other Realtors Show 2 Percent Realty Listings?

How does the commission split work?

The total 2% commission is commonly explained as 1% for the listing side and 1% for the buyer or cooperating brokerage side. Final terms are set by written agreement.

If a buyer’s agent requests a different commission amount during negotiations, the seller stays in control. The seller can review the full offer, including price, conditions, possession date, deposit, and overall terms, then decide whether that request is worth accepting, rejecting, or countering.

Fees and Transparency

Are there hidden fees with 2% Realty?

No. 2% Realty Find Your Calgary Group has no hidden fees. The commission structure is explained upfront, and sellers receive a clear breakdown before signing. GST and standard seller costs such as legal fees, mortgage payout costs, repairs, moving costs, and adjustments may still apply.

Can I negotiate the commission with 2% Realty?

All real estate fees in Calgary are negotiable. The commission structure is agreed upon in writing before your home is listed. The 2% Realty model is already designed to create savings compared with traditional-style commission examples, but the final fee arrangement is always confirmed in the listing agreement.

Does GST apply to 2% Realty fees?

Yes. GST applies to REALTOR® fees in Alberta, including 2% Realty fees. This is standard across the industry. Speak with a qualified tax professional for tax advice specific to your situation.

Performance and Results

How fast do 2% Realty listings sell?

Based on internal 2025 analysis of 26,451 MLS® transactions, 2% Realty listings sold faster than the Calgary Real Estate Board average. However, the speed of sale still depends on pricing, market conditions, property condition, location, presentation, and buyer demand.

No commission model can guarantee a specific sale price, sale timeline, or result. Strong pricing strategy, professional marketing, MLS® exposure, and negotiation support all matter.

Contracts and Guarantees

How long is the listing contract with 2% Realty?

2% Realty Find Your Calgary Group uses short-duration listing agreements. The goal is to earn your business through service and results, not lock you into a long-term commitment. Your agent will explain the listing term before you sign.

Can I cancel my listing contract if I am not happy?

2% Realty Find Your Calgary Group offers a 100% satisfaction guarantee. Our listing agreements are short in duration, and if we cannot sell your home, you owe us nothing. Your agent will explain all listing terms clearly before you sign.

Comparisons

How is 2% Realty different from a traditional realtor?

2% Realty provides the same core services sellers expect from professional representation: full MLS® exposure, REALTOR.ca visibility, professional marketing, pricing strategy, negotiation support, and paperwork guidance. The difference is the commission model.

Traditional brokerages often use a higher commission structure, while 2% Realty uses a more efficient total 2% model. Both models can provide professional service. The question is whether you want to pay more in commission or keep more equity from your sale.

Compare 2% Realty with traditional realtors.

2% Realty vs Traditional Brokerage
Service Factor
2% Realty
Traditional Brokerage
Buyer agent cooperation
Full cooperation
Full cooperation
MLS® exposure
Full MLS® access
Full MLS® access
Professional marketing
Included
Included
Pricing strategy
Agent-guided
Agent-guided
Showing coordination
ShowingTime®
ShowingTime®
Offer negotiation
Professional support
Professional support
Paperwork support
Agent-guided
Agent-guided
Commission structure
2% of sale price
7% / 3% traditional model
Buyer agent cooperation
2% Realty
Full cooperation
Traditional
Full cooperation
MLS® exposure
2% Realty
Full MLS® access
Traditional
Full MLS® access
Professional marketing
2% Realty
Included
Traditional
Included
Pricing strategy
2% Realty
Agent-guided
Traditional
Agent-guided
Showing coordination
2% Realty
ShowingTime®
Traditional
ShowingTime®
Offer negotiation
2% Realty
Professional support
Traditional
Professional support
Paperwork support
2% Realty
Agent-guided
Traditional
Agent-guided
Commission structure
2% Realty
2% of sale price
Traditional
7% / 3% traditional model
Examples are for illustration only. Service terms, marketing scope, and commission arrangements may vary by agent and written service agreement.

Is 2% Realty the same as For Sale By Owner (FSBO)?

No. For Sale By Owner may appeal to some sellers, but it requires more time, responsibility, and risk management. With FSBO, you may take on pricing, marketing, showing coordination, negotiation, and paperwork responsibilities yourself.

2% Realty provides licensed REALTOR® representation, full MLS® exposure, professional marketing, negotiation support, and transaction coordination while still offering potential commission savings compared with traditional-style examples.

2% Realty vs For Sale By Owner
Service Factor
2% Realty
For Sale By Owner
MLS® exposure
Full access
Limited or no access
Marketing
Professional photography, virtual tours, advertising
DIY
Agent expertise
Experienced Calgary agents
Self-managed
Buyer agent cooperation
Full MLS® cooperation
Often limited
Time commitment
Agent handles showings, calls, paperwork
Full owner responsibility
Negotiation
Professional agent support
Self-negotiation
Commission cost
2% of sale price
? May pay buyer agent fee
Legal/contract support
Agent guidance throughout
Self-managed or lawyer only
MLS® exposure
2% Realty
Full access
For Sale By Owner
Limited or no access
Marketing
2% Realty
Professional photography, virtual tours, advertising
For Sale By Owner
DIY
Agent expertise
2% Realty
Experienced Calgary agents
For Sale By Owner
Self-managed
Buyer agent cooperation
2% Realty
Full MLS® cooperation
For Sale By Owner
Often limited
Time commitment
2% Realty
Agent handles showings, calls, paperwork
For Sale By Owner
Full owner responsibility
Negotiation
2% Realty
Professional agent support
For Sale By Owner
Self-negotiation
Commission cost
2% Realty
2% of sale price
For Sale By Owner
?May pay buyer agent fee
Legal/contract support
2% Realty
Agent guidance throughout
For Sale By Owner
Self-managed or lawyer only
Examples are for illustration only. Service terms, marketing scope, buyer-agent cooperation, and legal support may vary by brokerage and listing agreement.

Getting Started

How do I get started with 2% Realty?

Getting started is simple. Book your free home evaluation with a 2% Realty agent. You will receive a professional pricing analysis, a clear commission breakdown, and a marketing plan. If you are satisfied with the service and pricing structure, you can review the listing agreement and decide whether you are ready to list. There is no obligation and no pressure.

What is the home evaluation process?

The home evaluation process begins with a free, no-obligation consultation. A 2% Realty agent will review your home, complete a comparative market analysis, discuss your property’s strengths, explain the commission structure, and outline the marketing plan.

Get your free home evaluation to see how much you could save.

Need More Information?

Call us at 403.828.1120 or explore more 2% Realty resources:

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For informational purposes only. Information deemed reliable but not guaranteed. Always consult with a licensed real estate professional, trades professional, home inspector, tax advisor and lawyer before proceeding with any real estate transaction.