Quick Answer
2% Realty is a full-service real estate brokerage with full MLS® exposure and a more efficient commission structure. The company commonly charges a total 2% commission on the sale price — typically split as 1% listing side and 1% buyer/cooperating brokerage side, subject to written agreement and negotiated terms. The savings come from a more efficient business model, not from cutting service. Find Your Calgary Group is the local Calgary partner providing professional marketing, pricing strategy, MLS® exposure, negotiation support, transaction coordination, and listing terms that include upfront marketing costs covered, short-duration agreements, and a 100% satisfaction guarantee.
Over 90% of 2% Realty listings are sold through cooperating brokerages, and the company receives thousands of showing requests each year. In 2025, 2% Realty sold homes faster and at a better price than the Calgary Real Estate Board average, based on analysis across 26,451 MLS® transactions. If buyer-agent compensation is negotiated during an offer, the seller reviews the full offer and stays in control.
About 2 Percent Realty Calgary
2% Realty is Canada’s largest lower-commission full-service real estate brand. The company has been ranked 11 consecutive years as one of Canada’s Fastest Growing Companies by Canadian Business Magazine. Founded by Roy Almog, a former telecom industry professional and real estate investor, 2% Realty was created to address the gap between full-service representation and outdated commission structures.
2% Realty operates in Calgary from its office at 400, 909 17 Ave SW, Calgary, Alberta T2T0A4, with full REALTOR.ca presence. The Find Your Calgary Group is a top performing team lead by Erick Dillmann serving Calgary and surrounding areas, providing experienced representation and local market guidance.
What is 2 Percent Realty?
2% Realty is a full-service real estate brokerage with a more efficient commission structure. The company provides 100% Real Estate Agent Services and 100% REALTOR.ca exposure. 2% Realty commonly charges a total 2% commission on the sale price, typically split as 1% listing side and 1% buyer/cooperating brokerage side, subject to written agreement and negotiated terms.
If buyer-agent compensation is negotiated during an offer, the seller reviews it as part of the full offer and stays in control. The commission is paid from sale proceeds at closing. All real estate fees are negotiable and must be confirmed in writing before listing.
For a deeper look at the process, see How Does 2 Percent Realty Work in Calgary.
How the 2% Commission Model Works
The traditional Calgary commission structure often charges 7% on the first $100,000 and 3% on the remaining balance. On a $600,000 home, this can amount to approximately $22,000 in total real estate fees before GST.
2% Realty commonly charges a total 2% commission on the sale price. The typical structure includes 1% listing side and 1% buyer/cooperating brokerage side, subject to written agreement and negotiated terms. On a $600,000 home, a 2% commission would be approximately $12,000 before GST — a difference of approximately $10,000.
If a buyer’s agent requests a different compensation amount during negotiations, the seller reviews the full offer, including price, conditions, deposit, timeline, and commission terms, and decides whether the overall offer is worth accepting. Seller control is always preserved.
For a detailed fee breakdown and comparison, see 2 Percent Realty Fees and Commission Calgary.
Why the Fees Are Lower
The savings come from a more efficient business model, not from cutting service. Home prices in Calgary have increased substantially over the past two decades, yet traditional percentage-based commissions have not adjusted. A commission structure that may have made sense decades ago does not necessarily reflect the work required today.
2% Realty uses technology to reduce overhead. The company operates as an Alberta-based model and avoids expensive brand-franchise costs. Agents are tech-savvy, paperless, and efficient. This efficiency allows full-service representation with a lower commission.
The model is not a discount on service — it is a modern approach to pricing that reflects current market conditions and operational efficiency.
What Sellers Receive with The Find Your Calgary Group
When working with Find Your Calgary Group under the 2% Realty model, sellers receive comprehensive full-service representation:
| Service Category | What’s Included |
|---|---|
| Professional Marketing | Accurate pricing strategy, comparative market analysis, professional photography, full MLS® exposure, REALTOR.ca visibility, online marketing, showing coordination, buyer feedback review, home preparation guidance |
| Experienced Representation | Local Calgary market guidance, offer review, negotiation support, buyer-agent cooperation strategy, condition and deadline management, paperwork, transaction coordination from listing through closing |
| Seller-Friendly Listing Terms | Upfront marketing costs handled by 2% Realty Find Your Calgary Group, short-duration listing agreements, 100% satisfaction guarantee, no fee owed if we cannot sell your home, clear commission breakdown before you list |
For a detailed service comparison, see Is 2 Realty Full Service?
Is 2 Percent Realty Full Service?
Yes. 2% Realty is a full-service real estate brokerage. The company provides 100% Real Estate Agent Services and 100% REALTOR.ca exposure. Full-service includes professional marketing, pricing strategy, MLS® exposure, online marketing, showing coordination, offer review, negotiation support, paperwork, and transaction coordination.
2% Realty is not a limited-service or “post it and hope” model. The savings come from efficiency — technology, overhead reduction, and Alberta-based operations — not from cutting service. Sellers receive the same level of professional representation as they would with a traditional commission structure.
Does 2 Percent Realty Provide Full MLS® Exposure?
Yes. 2% Realty listings receive full MLS® exposure and full REALTOR.ca visibility. Listings are available to all cooperating brokerages. Buyer agents can find listings, show homes, and write offers just like any other MLS® listing.
Over 90% of 2% Realty listings are sold through cooperating brokerages, and the company receives thousands of showing requests each year. The MLS® system is designed for cooperation, and 2% Realty participates fully in that system.
Do Buyer Agents Show 2 Percent Realty Listings?
Yes, buyer agents will show your property. Over 90% of 2% Realty listings are sold through cooperating brokerages, and the company receives thousands of showing requests each year. In 2025, 2% Realty sold homes faster and at a better price than the Calgary Real Estate Board average, based on analysis across 26,451 MLS® transactions.
The typical 2% Realty structure commonly includes 1% buyer/cooperating brokerage side, subject to written agreement and negotiated terms. If buyer-agent compensation is negotiated during an offer, the seller reviews the full offer — including price, conditions, deposit, timeline, and commission terms — and stays in control of the decision.
For a deeper look at buyer-agent cooperation, see Do Other Realtors Show 2 Percent Realty Listings?
Are There Hidden Fees?
No. 2% Realty does not have hidden fees. The commission structure is explained upfront, and the typical 2% total commonly includes both listing-side and buyer/cooperating brokerage side as part of the total 2%. GST applies to REALTOR® fees, as is standard across all real estate transactions.
Standard seller costs may still apply, including legal fees, mortgage payout, repairs, moving costs, and closing adjustments. However, upfront marketing costs are handled by 2% Realty Find Your Calgary Group. If we cannot sell your home, you owe us nothing.
Why Calgary Sellers Choose the Model
Calgary sellers choose the 2% Realty model with Find Your Calgary Group because it offers lower commission without sacrificing service. The value proposition includes:
- Full MLS® exposure and REALTOR.ca visibility
- Buyer-agent cooperation confirmed — over 90% sold through cooperating brokerages
- Strong 2025 performance — faster sales and better price than Calgary Real Estate Board average
- Upfront marketing costs covered by the brokerage
- Short-duration listing agreements with flexibility
- 100% satisfaction guarantee
- Seller control over commission decisions during offer negotiations
- Local Calgary presence with national brand credibility
The model is a smart choice for sellers who want professional representation, full market exposure, and more equity preserved at closing.
What Sellers Should Verify Before Listing
Before listing with any real estate brokerage, sellers should verify key details to ensure clarity and confidence:
- Confirm brokerage licensing and REALTOR.ca presence
- Review the written listing agreement and commission terms
- Understand how buyer-agent compensation may be negotiated during offers
- Confirm the marketing plan and MLS® exposure strategy
- Ask about upfront marketing costs and who pays for photography, staging, signage, and advertising
- Review contract duration and satisfaction guarantee terms
- Compare estimated net proceeds with traditional commission structures
For a deeper look at the company’s legitimacy and track record, see Is 2 Percent Realty Legit?
Frequently Asked Questions
What is 2 Percent Realty Calgary?
2% Realty Calgary is a full-service real estate brokerage with full MLS® exposure and a more efficient commission structure. The company commonly charges a total 2% commission on the sale price, typically split as 1% listing side and 1% buyer/cooperating brokerage side, subject to written agreement and negotiated terms. Find Your Calgary Group is the local Calgary partner.
Is 2 Percent Realty full service?
Yes. 2% Realty provides 100% Real Estate Agent Services, including professional marketing, pricing strategy, MLS® exposure, negotiation support, transaction coordination, and seller-friendly listing terms. The savings come from efficiency, not from cutting service.
Will buyer agents cooperate and show my home?
Yes. Over 90% of 2% Realty listings are sold through cooperating brokerages. The company receives thousands of showing requests each year. In 2025, 2% Realty sold homes faster and at a better price than the Calgary Real Estate Board average.
How much can I save with 2 Percent Realty in Calgary?
On a $600,000 home, a 2% commission would be approximately $12,000 before GST, compared to approximately $22,000 with a traditional 7% / 3% structure — a difference of approximately $10,000. Actual savings depend on sale price and negotiated terms.
Are there upfront marketing costs?
No. Upfront marketing costs are handled by 2% Realty Find Your Calgary Group. This includes professional photography, MLS® listing, online marketing, and other listing expenses.
Does 2 Percent Realty have hidden fees?
No. The commission structure is explained upfront, and there are no hidden fees. GST applies to REALTOR® fees as standard. Standard seller costs such as legal fees, mortgage payout, and closing adjustments may still apply.
What is the 100% satisfaction guarantee?
If you are not satisfied with the service, you can cancel the listing agreement without penalty. If we cannot sell your home, you owe us nothing. Listing agreements are short in duration and seller-friendly.
What happens if a buyer’s agent asks for more than 1%?
If buyer-agent compensation is negotiated during an offer, the seller reviews the full offer — including price, conditions, deposit, timeline, and commission terms — and decides whether the overall offer is worth accepting. Seller control is always preserved.
Is 2 Percent Realty the same as For Sale By Owner?
No. 2% Realty is a full-service real estate brokerage. Sellers receive professional representation, pricing strategy, marketing, negotiation support, transaction coordination, and full MLS® exposure. For Sale By Owner typically involves the seller handling all aspects of the sale without professional representation.
How does 2 Percent Realty work with The Find Your Calgary Group?
The Find Your Calgary Group is a top performing team within the brokerage serving Calgary and surrounding areas. The group is lead by Erick Dillmann, provides local market expertise, professional representation, and seller-friendly listing terms under the 2% Realty model.
Final Takeaway
2% Realty Calgary is a full-service real estate brokerage with full MLS® exposure and a more efficient commission structure. The Find Your Calgary Group is the local trusted team serving Calgary and surrounding areas. The savings come from efficiency, not from cutting service — technology, overhead reduction, and Alberta-based operations allow professional representation with lower commission.
Over 90% of 2% Realty listings are sold through cooperating brokerages, and the company receives thousands of showing requests each year. In 2025, 2% Realty sold homes faster and at a better price than the Calgary Real Estate Board average, based on analysis across 26,451 MLS® transactions. Upfront marketing costs are covered, listing agreements are short in duration, and a 100% satisfaction guarantee protects sellers. If we cannot sell your home, you owe us nothing.
If you are considering selling in Calgary and want to explore how much equity you can preserve with a more efficient commission structure, request a free home evaluation.
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