How 2 Percent Realty Works: Unlock Savings
When considering your brokerage options in Calgary, understanding How 2 Percent Realty works will help you unlock thousands in potential fee savings. This guide will help educate you on this lower commission model and answering questions.
At its core, 2% Realty offers a unique approach to real estate in Canada. Focusing on a lower commission + FULL service. Your commission savings are guaranteed along with superior service.
By updating its fee model to reflect over 30 years of home price inflation, 2% Realty changes how homes are sold—helping sellers keep more of their equity.
Table of Contents
Quick Overview
2% Realty is a full-service, lower-commission real estate brokerage where the total fee is typically 2% of the home’s sale price (with commissions still negotiable). That 2% is generally structured as the total selling fee, then split between the listing side and the buyer’s agent side (the buyer-agent portion can be negotiated).
How the fee is usually handled
The seller agrees (in the listing agreement) to pay a total fee to the seller’s brokerage, and agrees on what portion may be offered to a cooperating (buyer) brokerage. (Alberta Realtor)
At closing, the seller’s lawyer pays the seller’s brokerage from the sale proceeds; the seller’s brokerage then pays the cooperating brokerage, and each brokerage compensates its REALTOR® per their agreements. (Alberta Realtor)
In most Alberta transactions, the seller commonly pays the total commission, and it’s allocated between the two sides (and all compensation is negotiable). (Alberta Realtor)
What you’re getting for the 2% model
REALTOR.ca exposure, top-tier marketing, paperwork handling, and start to finish guidance/analysis.
How 2 Percent Realty Works (the details)
The 2% Commission Structure
2% Realty operates on a 2% commission rate. This means the commission fee you sign up for is equal to 2% of the final selling price. The traditional brokerage fee is a 7% & 3% split rate. The 2% model can result in up to 50% less in real estate fees for sellers.
Marketing Strategies
2% Realty provides full-service marketing, including accurate pricing, professional photography, virtual tours, and full MLS® exposure. Ensuring your listing appears across all major real estate websites for maximum visibility. A big part of how 2 percent realty works is by maximizing marketing exposure without the upcharge.
Short Contract Terms + 100% Satisfaction Guarantee
Our 2% Realty team is so confident we can deliver on our commitments that we offer the shortest contract terms possible and back everything with a 100% satisfaction guarantee.
Compare Fee Structures ⚖️
Your Expected Cost. See The Difference
2% Realty Fee: $0
Traditional Fee: $0
Using a Calgary REALTOR® fee calculator, you can see that commission outcomes vary depending on the brokerage a homeowner chooses and the fact that REALTOR® fees are negotiable when an offer is submitted.
- 2% Realty Fee payable at 1% for the listing agent and 1% for the buying agent, this represents the most desired outcome and the aim of every 2% Realty agent.
- Legacy Fee used by many traditional brokerages payable at 7%-on the first 100k and & 3% on the balance split between listing and buying agent.
- *Hybrid Fee Outcome* a homeowner listed with 2% Realty pays 1% to the listing agent, with a negotiated fee for the buyer’s agent. Savings over legacy fees are ALWAYS guaranteed.
How 2 Percent Realty Works: Frequently Asked Questions (FAQ)
How is our Fee So Much Lower?
2% Realty has adjusted its fee percentage to better align with 30+ years of home price inflation. A typical home in Canada was worth $150,000 in the 1980’s, today the average is closer to $700,000. Yet traditional brokerages have opted to ride the wave rather than adjust their fee %. 2% Realty has also eliminated outdated bureaucratic practices common in legacy brokerages and better leveraging technology.
Realtor® Cooperation
2% Realty is a long standing member of the Calgary Real Estate Board and we utilize the same MLS® technology used by all legacy brokerages in Calgary. We receive thousands of showing requests every year, leading to a fast and effective selling process. The majority of our listings are sold with the cooperation of other MLS® brokerages.
No Hidden Fees
2% Realty is transparent with its fee structure, with no hidden charges. GST is applicable on all Realtor® fees and a contract cancellation fee may be applicable. Any changes to the Buyers agent fee is at the sole discretion of the Seller.
MLS® Network Exposure
Listings with 2% Realty appear across the entire MLS® network. This includes all third party real estate websites.
Service Quality
In addition to offering lower fees, 2% Realty offers exceptionally high service quality across all listings in Calgary’s real estate market, meeting or exceeding the service offerings of legacy brokerages.
Sales Performance
2% Realty Calgary has robust sales performance across the city with several agents in the top 100 for all Calgary & Airdrie, with quick sales and significant commission savings. You’ll never go back to a legacy listing agent again!
Commission Rate Guarantee
2% Realty signs all its listing agreements with a total 2% commission rate. Our 1% listing fee is guaranteed, and we fight for every homeowner to achieve the 1% buying agent fee, or negotiated terms agreeable to the homeowner. It is important to note that Canadian real estate rules allow for agents to negotiate any fee advertised on the MLS®.
Difference from For Sale By Owner
2% Realty, unlike ‘for sale by owner’, offers FULL SERVICE that meets or exceeds what legacy brokerages provide. It achieves savings comparable to ‘for sale by owner’ methods, while offering homeowners the benefit of a dedicated agent.
How Does the 2 Percent Realty Home Evaluation Process Work?
2% Realty provides free home evaluations in Calgary, with no obligation to sign paperwork. You will receive a detailed market analysis, commission breakdown and marketing strategy.
How Much is my House Worth?
Book a FREE Home Evaluation
PLUS GET A FREE MARKET FORECAST REPORT AND STAGING TIPS
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Written by licensed Calgary real estate professionals. Contact Us to learn more about our editorial standards. Information is based on publicly available data, local MLS® statistics, and professional experience in the Calgary real estate market.
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