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Who is Largest Discount Realty Services Brokerage?
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Erick Dillmann
Realtor® with 2% Realty
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In the evolving landscape of Canadian real estate, a significant shift is underway towards discount realty services.
In the evolving landscape of Canadian real estate, a significant shift is underway towards discount realty services. Among these, 2 Percent Realty has emerged as a standout, redefining the traditional brokerage model with its low commission approach. Here we explore how 2 Percent Realty has become a leader in this sector.
2 Percent Realty, renowned for its 2 percent commission model, includes both listing and selling fees, offering a competitive edge in the Canadian market. This approach not only saves clients significant amounts in commission but also provides full real estate agent services and maximum exposure on platforms like REALTOR.ca. Their philosophy is simple: full service at a fairer price.
We will delve further into the details of 2 Percent Realty’s business model, customer experiences, and its impact on the Canadian real estate market. Included is also a handy commission calculator for Realtor® fees, highlighting the benefits of partnering with a discount realty brokerage.
Largest Discount Realty Services Brokerage
2% Realty is Canada's Largest Lower Commission + Full Service Brand
2 Percent Realty, recognized by PROFIT Magazine as one of Canada’s fastest-growing companies for a remarkable period of 11 years, delivers 100% real estate agent services at only a 2% commission. This approach has not only disrupted traditional real estate practices but has also resonated with clients seeking value for money.
Market Presence and Growth
As Canada’s largest lower commission brokerage, 2 Percent Realty has experienced a 70% revenue growth in the last three years. The brokerages presence spans across Canada, the United States and Australia with offices in key locations, underscoring their significant market impact.
Customer Testimonials and Success Stories
Clients consistently praise 2 Percent Realty for their professionalism, responsiveness, and value. Reviews from verified customers highlight the exceptional service provided by agents like Erick Dillmann, who have been committed to providing a seamless transaction while saving clients substantial amounts in fees. Read verified reviews HERE.
Understanding Low Commission Real Estate Services
Discount Realty Options: Full Service versus Seller assist Model
While both approaches offer cost-saving opportunities, a full-service brokerage stands out for its comprehensive support and expertise. Brokerages like 2 Percent Realty provide an end-to-end service that encompasses everything from market analysis and property listing to negotiation and closing. In contrast, the seller assist model, often associated with For Sale By Owner (FSBO) scenarios, places the onus on the homeowner to manage critical aspects of the selling process. This approach can lead to potential missteps, from inaccurate pricing to ineffective marketing and complex negotiation hurdles, which can be particularly daunting for inexperienced sellers.
The Role of the Brokerage
The broker’s role encompasses supervising the licensing of Realtors®, offering support, maintaining corporate branding, and establishing fee guidelines. However, the quality of service you receive from a specific Realtor® is not contingent on the brokerage they are affiliated with or the size of that brokerage. This means that an individual Realtor’s performance and service level are independent of their brokerage’s scale or brand.
The Role of the Realtor®
The role of a Realtor® is pivotal, offering value to homeowners to enable a more advantageous sale. Without this, the necessity of a Realtor could be questioned. With 2 Percent Realty, the value is dual: reduced commission fees for financial benefit, and exceptional service. Notably, each Realtor® operates their individual business under the brokerage’s banner, tailoring their service and marketing approaches.
Opting for an Realtor® with a solid track record, coupled with a brokerage that offers a clear and substantial value proposition, ensures a win-win.
2 Percent Realty Empowers Sellers to Negotiate the Best Terms of Sale
Realtor® Commission Calculator
Real Estate Commission Fee Calculator
Your Expected Cost. See The Difference
2% Realty Fee: $0
Traditional Fee: $0
CLICK HERE to learn more about how Calgary real estate commissions really work and how you can save thousands
We Prefer Competition over Misinformation
Traditional Brokerages Feeling the Heat
The Reality is that lower commission or alternative commission Realtors® consistently rank in the top 100 of all Calgary Realtors® by listing sales volume. In some areas they will rank in the top 3.
As a result of not being able to compete, some traditional fee Realtors® engage in spreading misinformation in an attempt to win business. Let’s address the most common misinformation.
“You get what you pay for” – The statement is misleading as it suggests that higher fees equate to better service, a notion that is often disproved in the North American real estate industry. There’s substantial evidence indicating that paying more doesn’t always guarantee superior service. For an insight into how 2 Percent Realty’s services compare favourably against those of traditional fee brokerages, you can [Click Here]. This link provides a detailed comparison, highlighting the advantages of 2 Percent Realty’s approach.
“Their discount is only on the listing side” – This statement is misleading by omission. While the savings on the listing side are a huge win, averaging about $5,000, it doesn’t capture the whole picture. A skilled listing Realtor’s® job includes negotiating the best terms of sale for the homeowner, which encompasses both the buyer agent’s commission and the selling price. Since a buyer’s agent is contractually obligated to represent the buyer’s interests, agreeing to their commission expectations without considering the overall sale price is not wise negotiating. 2 Percent Realty has successfully completed thousands of transactions globally at the 2% rate.
“Their fees add up quick” –The statement is misleading as it suggests the presence of hidden fees or additional costs. It’s crucial to understand that such costs could arise with any brokerage. Always seeking transparency is key. Notably, 2 Percent Realty maintains a policy of no hidden fees in its brokerage agreements, ensuring clarity and straightforwardness in its dealings.
“Much less exposure” – This is misleading as it implies that higher fee brokerages have access to marketing that will lead to a better outcome for a seller. The truth is all brokerages under the Calgary Real Estate Board have access to the same technology. The network size of a brokerage and its ability to connect buyers and sellers outside of the MLS® network does not guarantee a good outcome. In fact, a strong argument can be made that homes openly marketed get better prices than those sold as off market listings.
“Other Realtors® won’t show your house” –This statement is ethically concerning and violates the RECA code of conduct. Realtors® who prioritize their commission over their clients’ interests, or condition their duty of care on a specific payment, breach this code. It’s crucial to recognize that while there may be some unethical practitioners, the vast majority, over 90% of 2 Percent Realty’s transactions, are conducted in cooperation with other brokerages. This reflects that most Realtors® genuinely prioritize their clients’ best interests and are skilled in negotiating in a professional and ethical manner.
Lower Fees Plus Exceptional Service
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Erick Dillmann
2% Realty Associate | Realtor® | BA Economics
With more than 17 years in the Calgary real estate sector, Erick offers an extensive knowledge base and expertise to each client he assists. Serving as a committed associate of 2% Realty for over ten years, he blends his marketing expertise with a sincere passion for exceeding client expectations. Erick’s remarkable success is demonstrated by his achievement of the Top Platinum Producer award for eight consecutive years.
